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Optrafair 2011 – visitors to Optisoft increase by 66%
April 30, 2011
Post-fair analysis shows Optrafair was a big success story for Optisoft, with both visitors and orders placed markedly up on 2009 figures.

Managing Director, Keith Sheers, commented: ‘Although the official statistics showed that overall number of visitors to the show was up by 4%, the numbers visiting our stand was up by a staggering 66% and more business was placed over the weekend than ever before. The other IT companies reported similar increases and it appears that independents have decided to invest in practice management systems this year, as they realise that this will make them more efficient, cut costs and help them to make the most of the opportunities that are available in these austere times.’

Although there was interest and orders placed across the whole range of products, there were notable winners that give a good indication of the areas that practitioners are looking to for improvement. The new remote printing services now available via the web proved very popular, as it not only reduces staff administration time but also cuts the cost of patient reminders and ad-hoc marketing by about 50%. Electronic GOS forms were also well received, because eligibility could be established whilst the patient was still in the practice; it also provides a valuable check against paperwork being mislaid and claims being overlooked. Email/SMS was also high on the agenda, due to increased demand from patients themselves. This form of communication provides a cheaper alternative to spiralling postage costs and is invaluable for appointment notifications to minimise missed appointments. Finally, online dispensing is very much a growth area. As most practices are now processing orders electronically, it is seen as the next logical step to streamline practice workflow, whilst cutting out costly mistakes and increasing average dispensing values.

Keith Sheers added: “Optrafair provides a great opportunity for us to meet our existing and potential customers in an environment where we can demonstrate the key benefits of the Optisoft software. The main benefits of our system remain its ease of use, cost effectiveness and flexible way in which modules can be added over time. The show was a huge success for us and we look forward to working with our customers to help them reap the benefits of their investment.”

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