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Optisoft Reaps Rewards of Optrafair
May 1, 2007
Optisoft, the most widely used practice management system in the UK, received orders at Optrafair that were 225% times greater than the 2005 show with specific interest in cash handling, dispensing and clinical record keeping modules.

Half of orders came from existing users for additional modules, and the other half were from new users, with both showing strong interest in OptomNotes and its facility to manage fundus images.

"Although we felt there were fewer independents at the show, those who came were looking very specifically for enhancements to the running of their practices through an easy to use, affordable, IT system," said Keith Sheers, Optisoft Managing Director.

"The demand for fundus imaging has come on leaps and bounds and many of those investing in cameras at Optrafair were keen to integrate the imaging into the practice management system," he added.

Interest in EDI ordering was a key draw for visitors to the NEC show, particularly as Optisoft is set to launch this as a free-of-charge option not just for ophthalmic lens ordering but also for contact lenses.

"We have filled our demonstration appointments book through to June with prescription houses and suppliers who want to see the advantages that electronic ordering from Optisoft users can bring," added Keith.

Related Article : Optrafair 2011 – visitors to Optisoft increase by 66%