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Recall System Brings 30 Different Target Groups
October 17, 2007
Phillips Opticians, the six-strong group of Newport Valley practices, is reaping the benefits of an investment in Optisoft's new technology, with the facility to highly target more than 30 different patient groups.

Dispensing Optician Group Director, Lee Price, said the new Windows-based system facilitated easy identification of groups and patient reminder letters.

"We can easily change the look and feel of the letters, the colours and the font sizes, tailoring them to the right patients. We can tag patients' spending patterns and tailor the marketing accordingly," he said.

At the touch of a button, the group is now targeting diabetics generally; or diabetics over 50; spectacles and contact lens patients for three, six, 12, 18 months or two yearly appointments; with other recall categories for children and other specific groups.

"It has made a huge difference compared to our old system as Optisoft is so easy to use, and very familiar to everyone in the practice who tend to know Word and Excel,” added Lee.

The Optisoft system was first installed in the group's Pontypool practice and after a trial has just been run out to the rest of the branches.

"The system has been so easy to master and I don’t think that we have called the helpdesk once," he added.

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